Maybelline x Love Island
Peacock Custom Ad Campaign
Details
To celebrate the new season of Love Island USA, Maybelline has teamed up with the Creative Group to produce 8 custom ad products. The campaign starring Justine Ndiba, who’s a winner from Love Island, showcases four Maybelline products within the signature environments of the show.
The team produced the custom video ad, and photography to support the campaign within 2 days in Los Angeles. I retouched all the photos, and later designed the ad products that align with Maybelline’s branding, while contextually connecting with Love Island look and feel.
Tools
Adobe Lightroom, Adobe Photoshop
Responsibilities
Art Direction,
Graphic Design, Photo Retouching, Storyboarding
Team
Me- Graphic Designer/ Art Director
Yujin Lee- Creative Director
Abby Marsh- Creative Director
Nicholas Pessara- Copy Writer
Iggy Oegaard- Video Editor
Nia Jones & Corinne Dutton- Project Managers
Timeline
May 2024- June 2024
Shoppable Pause Ads featuring Maybelline’s Fireworks Mascara, and Lip Lifter Plump.
Shoppable Engagement Ad, featuring Sunkisser Blush.
L-Bar featuring Sunkisser Blush.
Binge Ad 1, animated from storyboards, featuring Sunkisser Blush.
Binge Ad 2, animated from storyboards, featuring Instant Eraser Concealer.
Pod Bounce 1, animated from storyboards, featuring all four products.
Pod Bounce 2, animated from storyboards, featuring all four products.