NBCUniversal Upfront ‘24 Collaterals

Details

The NBCUniversal Upfront is the ultimate celebration of what’s to come in entertainment, news, sports, live events, scripted programming and more. Built on the foundation of storytelling, NBCUniversal has scaled to become the go-to destination for premium content across all genres, all screens, and for all audiences, backed by the most converged data-enabled offering in the marketplace.

I developed the art direction and designed all collaterals (minus stage design), both in print and digital to support the event.

Tools

Adobe Illustrator, Adobe Photoshop, Figma

Responsibilities

Art Direction,
Graphic Design

Team

Me- Art Director/ Graphic Designer
Yujin Lee- Creative Director
Neil Benjamin- 3D Specialist

Timeline

March 2024- May 2024

Upfront 24 Stage Design, designed by Matt Steinbrenner.

Radio City Music Hall event interior design.

The art direction was based on the stage design, as well as Radio City Musical Hall interior for consistency. I was inspired by the curves and grandeur features of the structures presented on stage design, along with illuminating gradients on the color palette.

The art direction also aims to showcase the full breath of NBCUniversal Talents as well as exciting upcoming IPs.

Art Directions

Event Invitation

Along with forming the art direction, I also designed all collaterals that support the event, ranging from digital assets like invitation and RSVP website, to a variety of printed assets like name tag designs, signages in print and digital, cookie bag stickers, reserved seating cards.