ONE22 Conference Open Video
Details
Executed as Graphic Designer at NBCUniversal Creative Partnership.
This video won the ProMax 2023 North America Silver Award, for Internal Marketing Presentation in Design. ProMax Award honors the best in Entertainment Marketing, Promotion, and Design.
At ONE22, the annual developer conference, NBCUniversal showcased the technology stack that is the foundation of One Platform™—including
the latest data, measurement, and activation capabilities—and how you can use identity, innovation, impact, and interoperability to grow your business.
Tools
Adobe Illustrator
Responsibilities
Graphic Design
Team
Me- Graphic Designer
Yujin Lee- Creative Director
Neil Benjamin- Videographer/ Animator
Zhenyu Lin- Videographer/ Animator
Timeline
March 2022- April 2022
ONE22 presentation took place at Studio 8H, the iconic studio of Saturday Night Live.
This open graphic aimed to integrated Studio 8H iconic stage, playing the role of transporting viewers from the 2-dimensional word into a futuristic 3-dimensional world created for One22.
Sci-fi movies and electronic music were big influence to the development process of the graphics, since this conference centers around NBCUniversal technology. We combined vibrant colors with simple lines/shapes, in various movements. The result after animation was an impactful, epic, and monumental introduction video to ONE22 Conference.
Visual Directions
Thoughts
Designing different graphic patterns for this process was an enjoyable experience for me. I was inspired by movie like Tron: Legacy, or electronic music from Daft Punk. The animators did an immaculate job bringing these graphics to life. Moreover, to have my designs showcased on a big stage like Studio 8H was definitely a rewarding experience.