The Shift Docuseries Branding & Graphics
Details
Executed as Graphic Designer at NBCUniversal Creative Partnership.
This project has won Pressboard’s 2022 Best Branded Content, in Top Business & Industrial Partnerships category.
The Shift is a branded content documentary series highlighting the incredible change and success seen in seven companies who transformed their
business to be digital-first with the help of Salesforce's innovative technology. This seven-part series allows viewers behind the curtain and into the
decision-making process as these high-growth Salesforce customers evolve their business practices to adapt to rapidly changing industry landscapes.
The paid-programming series, a first-of-its-kind for CNBC and Salesforce+, aired at 2:30pm EST on CNBC for nine consecutive Saturdays
and also aired on CNBC.com, Peacock and Salesforce+.
Tools
Adobe Photoshop
Responsibilities
Graphic Design, Photo Retouch
Team
Me- Graphic Designer
Patricia Davis- Graphic Designer
Emily DeSantis- Art Director
Bridgitte Moore- Project Manager
Timeline
August 2022 - October 2022
This is a first custom content CNBC Brand Studio had to produce in partnership with Salesforce. The general branding feels reminiscent of Salesforce’s branding, yet still has its own autonomy.
Dark Pine Green transitions from Salesforce’s blue creates the familiarity of the brand yet independence as a series. We utilized the “slanted" motif to mimic the motion from the name, from logo, graphics, and animation.
I was tasked to retouch all photos, and build every asset for the series’s presence on streaming platforms, including key art, episode’s thumbnails for CNBC.com, Salesfore+, and Peacock.
