T-Mobile x SNL50 Holiday Special Sponsor Video.
SNl50 Holidays Custom Sponsorships
Details
To celebrate the 50th season of Saturday Night Live, the Global Advertising and Partnerships team at NBCUniversal partnered with our sponsors to create custom content, ranging from Peacock ad products to sponsor announcement videos, to be aired during the program. We utilized both our in-house production capabilities, as well as creating videos from stocks resources to be cost-effective. These are a series of sponsored deliverables that I had the pleasure to have been a part of creating.
Tools
Adobe Illustrator, Adobe Photoshop
Responsibilities
Graphic Design, Art Direction, Storyboarding.
Team
Me- Graphic Designer
Yujin Lee- Creative Director
Neil Benjamin- VFX Supervisors
Gabriella Bates- Project Manager
Shuyler Nazareth- Project Manager
Clients
AllStates, T-Mobiles, Volkswagen.
Timeline
October 2024 - December 2024
AllState Thanksgiving Sponsor Video, using various stock assets as well as VFX developed by our Supervisor.
SNL50 Thanksgiving Specials
Volkswagen Thanksgiving Sponsor Video. I storyboarded the transitions to harmonize SNL50 with VW’s iconic Buzz I.D..
AllState Holiday Sponsor Video, using various stock assets as well as VFX developed by our Supervisor.
SNL50 Holiday Specials
Volkswagen Holiday Sponsor Video. I storyboarded the transitions to harmonize SNL50 with VW’s iconic Buzz I.D..
Thoughts
Being able to work on Saturday Night Live’s 50th anniversary custom sponsored projects was a pinch-me moment. This SNL50 Holiday Sponsor videos project was a challenge initially, since the request for each client was different from one another, with different assets provided. The task was to marry the two worlds of Saturday Night Life/ New York to client’s branding, especially applied to Volkswagen since the Buzz I.D appearance was mandatory. A lot of hours I spent on conceptualizing and storyboarding with my Creative Director, was eventually actualized into reality, by our amazing VFX Supervisor. I’m really happy with what we came up with together.