Love Island Season 7 Custom Sponsorships
Details
When Love Island Season 7 made its splashy return, the Creative Partnerships team at NBCUniversal teamed up with top sponsors to create bold, made-for-TV ad moments woven right into the drama of the show. Starring the magnetic Season 6 cast — Kordell Beckham, Serena Page, Jana Craig, Leah Kateb, Kaylor Martin, and more — these spots were as high-energy as the villa itself. The campaign was a streaming knockout, racking up over 18.4 billion minutes watched on Peacock.
When Love Island popped back onto screens, it shattered records—18.4 billion minutes streamed, nearly half a million new viewers, and unprecedented social buzz (623 M TikTok views, 54 M interactions). With more than 14 brand integrations, the campaign drove 137% boost in conversation and 66% lift in purchase intent.
Tools
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Figma
Responsibilities
Conceptualize
Graphic Design
Photo Retouching
Team
Me- Graphic Designer
Emily DeSantis- Art Director
Abby Marsh- Creative Director
Lance Billington- Executive Producer
Sharon Ngoi- SVP
G L Askew II- Photographer
Glenn Chivens- Lighting Specialist
Jakob Sacksofky-Berck- Editor
Eric Bigman- Editor
Corrinne Dutton- Project Manager
Shoshana Goodman- Project Manager
Timeline
April 2025 - June 2025
My Role
When the Love Island USA Season 7 campaign kicked off, I stepped into a whirlwind of shoots, edits, and high-stakes brand moments. My role was part creative lead, part problem-solver, part sprint runner — ensuring that five major sponsorships (Maybelline NYC, CeraVe, Cuervo, Pepsi, and Therabreath) came to life seamlessly across screens.
In just six weeks, I:
Brainstormed and designed for over 40 unique deliverables, from sleek Peacock ad products to clickable commercial QR graphics.
Collaborated on-location at Maybelline and CeraVe shoots, translating brand storytelling into visuals that fit the fast, flirty Love Island tone.
Retouched and optimized photography for retail partner platforms, making sure every pixel was campaign-ready.
Starring Jana Craig and Kaylor Martin.
Starring season 6 winners, Serena Page and Kordell Beckham
Starring Leah Kateb.
Starring season 6 winner, Serena Page
Starring season 5 winners, Hannah Wright and Marco Donatelli.
